If Ford had asked people what they wanted, would they really have said 'faster horses?'
Pál Kerékfy's insight:
Valószínűleg mind ismerjük ezt a Henry Fordnak tulajdonított mondást. Az mindegy is, hogy ő tényleg mondta-e ezt. A lényeg a vevők, az "egyszerű emberek" bizonyos fajta lenézése, hogy nem tudnak hasznosan hozzájárulni az innovációhoz. Ez az írás azt taglalja, hogy milyen hibáink vezetnek oda, hogy nem vesszük észre, amikor a vevőink (lehetséges, remélt vevőink) hozzájárulnának az innovációhoz - de nekünk nincs fülünk a meghallására. Van benne tanulság...
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