collaboration

First it was bookstores and other brick-and-mortar retailers, now it’s grocery stores, electronics manufacturers, media companies and seemingly every other company you could think of: everybody fears Amazon.

With its relentless determination to reinvest any incoming money into new ventures, Amazon is conquering one industry after another. Needless to say that the Seattle-based company dominates online retail in many countries, but it is also a market leader in cloud infrastructure and smart speakers with aspirations in countless other areas.

Google's impending announcements can be thought of as an answer to Amazon, whose Alexa is the pioneering smart voice assistant behind its popular Echo smart speakers. Last week, Amazon unveiled a barrage of Alexa-powered hardware, including three new Echo smart speakers, a pair of accessories, and a new Fire TV streaming box.